How we helped Lotus Roofings Limited — a publicly listed polycarbonate manufacturer — build a distinctive digital brand that earned them the Design & Concept Commendation at Roof India Exhibition 2023, Asia's most definitive expo for roofing and allied products.
Lotus Roofings Limited is a BSE-listed manufacturer of polycarbonate roofing sheets — a pioneer in the Indian market for polycarbonate and multiwall sheets used in industrial, commercial, and residential construction. With a head office in Chennai and a registered factory in Puducherry, Lotus operates across India and competes at Asia-wide industry levels.
We have been working with Lotus Roofings since December 2022 — our longest running client relationship — across social media creatives, exhibition materials, digital brochures, and print collateral.
Our engagement with Lotus Roofings spans both digital and print — making it one of our most comprehensive brand partnerships. Every piece of work is designed to communicate technical product value in a way that's visually compelling and easy to understand.
The challenge with manufacturing brands is that their products — however technically superior — can feel dry and difficult to communicate visually. Our approach for Lotus Roofings was to make every post a moment of genuine surprise and education.
We built the "Did You Know?" campaign as the core content engine — using unexpected comparisons, bold visuals, and memorable concepts to make polycarbonate sheets interesting to a general audience while remaining credible to industry professionals.
Lotus Roofings has been with us since December 2022 — through multiple campaigns, an industry award, exhibition seasons, and product launches. In a business where clients often churn after 3 months, 3+ years of continuous trust is the strongest endorsement of our work quality and reliability.
In April 2023, Lotus Roofings Limited participated in Roof India Exhibition — Asia's most definitive expo for roofing and allied products, held at Bombay Exhibition Centre, Mumbai.
Their exhibition presence — stall design, print materials, and digital creatives developed in collaboration with us — earned them the prestigious Design & Concept Commendation at the event.
This recognition from Asia's most authoritative roofing industry platform is the clearest possible validation of the creative quality we brought to their brand.
"Mr. Jayadasan Emanuvel has been part of our Digital Marketing team for about three years. He designs creatives for our social media campaigns and exhibition banners. We are also working with him for designing product E-brochures. His designs are resourceful and innovative. We appreciate his proactive approach and commitment to excellence."